5 Business Headshot Mistakes to Avoid
FEBRUARY 5, 2023
1. Taking the Photo Yourself
Visuals are an integral part of making a lasting first impression online. When potential clients, business partners, or employers want to put a face to your resume, what would they see?
A professional headshot session is a sound business investment (AND A TAX WRITE OFF) for a number of reasons, but only if you use it to your advantage.
Here are five mistakes to avoid.
You could try and place your phone on a stand and take a few headshots yourself, but chances are, they won’t look as professional as you’re hoping. Investing in a professional headshot session is convenient and well worth the cost if you’re serious about building your brand and your image. Cell phones take great photos, but a professional image is much more than a piece of equipment.
2. Selecting the Wrong Outfit
What you wear to your session can have an impact on the end result. It’s important to choose an outfit that matches your personality and that you would wear on a day-to-day basis. This is not the time to try a completely new look unless you’re rebranding. It’s also best to bring more than one outfit to the session.
3. Not Accepting Guidance from Your Photographer
The last thing you want is to receive your headshot photos only to realize you have a forced smile that makes you look fake. Your professional photographer knows how to get the best expressions during your session without “telling you” to smile. They know the tricks to get you to loosen up and forget you’re standing in front of a camera. Your photographer is there for more than “pushing a button”, they’re going to get the best out of you to represent the true you!
4. Using the Wrong Background
The background of your headshots can be anything you want, but it’s better to not choose something outdated or distracting – all the focus should be on you. The background can be interesting and help tell your story but should never detract from the main subject of the photo. White, grey and black are all great choices…but incorporating your brand design can be a unique and fun way to show your personality.
5. Following Trends
Ideally, your headshots should last at least 2 years, meaning, they will be relevant for at least 2 years. This won’t be the case if you jump on board with a trend that will be irrelevant and unrelatable in 6 months.
Now that you know what to avoid, you can start your search for a headshot photographer who knows how to showcase you professionally online. You can start your search here!